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BIMI Lookup
Verify the BIMI record for brand logo in emails
usage:
bimi-lookup --domain What is BIMI Lookup?
BIMI Lookup verifies the BIMI (Brand Indicators for Message Identification) record of a domain. BIMI allows displaying the brand logo next to emails in the recipient's inbox, increasing brand recognition and trust. It requires DMARC with active policy enforcement.
Frequently Asked Questions
What is BIMI? +
BIMI is an email standard that allows brands to display their verified logo in recipients' inboxes (next to the sender name). It increases brand visibility and user trust.
What are the requirements for BIMI? +
You need: DMARC with p=quarantine or p=reject policy, a logo in SVG Tiny PS format, and optionally a VMC (Verified Mark Certificate) issued by an authorized CA.
Which email providers support BIMI? +
Gmail, Yahoo Mail, Apple Mail, and Fastmail support BIMI. Gmail requires a VMC (verified mark certificate) to display the logo. Support is growing.
What is a VMC? +
A VMC (Verified Mark Certificate) is a digital certificate that verifies logo and trademark ownership. It is issued by authorized CAs such as DigiCert and Entrust, and requires a registered trademark.
How is BIMI configured? +
Add a TXT record at default._bimi.yourdomain.com with format: v=BIMI1; l=URL_of_SVG_logo; a=URL_of_VMC (optional). The logo must be in SVG Tiny PS format.
Does BIMI improve deliverability? +
Not directly, but it improves open rates by up to 10% thanks to greater recognizability. The DMARC enforcement prerequisite indirectly improves domain reputation.